No products in the cart.

With HOOGA, we believe a home should not only look right, it should feel right too. Inspired by the Danish philosophy of hygge, we design for comfort and connection while caring for our greater home: planet Earth.

Through HOOGA Cause, we continue this purpose - creating small, meaningful efforts in sustainability and community that help make the world a little cosier, kinder, and more conscious.

Join us in making a little difference that goes a long way.

It’s your warmth and support that keep us moving forward.
Do good, feel good, live cosy.

HOME,
HE MINDFUL WAY

A happier place begins with mindful hearts. By filling our spaces and our days with positivity and purpose, we create homes that feel good for both people and the planet.

Together, let’s build a world where well-being, warmth, and awareness live side by side.

MADE TO LAST

We design with longevity in mind, creating pieces that are meant to stick around - timeless in style and solid in quality, made to be loved for years, not just seasons.

From bed linens made with sustainably sourced TENCEL™ to thoughtfully repurposed essentials, every piece is created to bring ease to your home and care to the world we share.

Each one is a gentle reminder that caring for the earth is also caring for ourselves, one cosy choice at a time.

NATURALLY
BETTER MATERIALS

To bring the gentle essence of nature into your home to create a sanctuary of comfort, HOOGA adopts TENCEL™ fibers which are produced using environmentally responsible processes.

These fibers are naturally gentle on your skin with an exquisitely soft touch, enhancing your quality of sleep and home life, thus offering long-lasting natural comfort and pure living environments.

Born from nature with a silky-soft texture, a touch of TENCEL™ is as good as it makes you feel.

REFIBRA™ technology

The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Micro technology

Micro technology offers even a finer quality of lightness and exquisite softness, producing lightweight fabrics, based on their fine titer. Using this technology, fabrics containing TENCEL™ Lyocell fibers - produced from sustainable wood sources - provide efficient moisture absorption to ensure natural skin comfort.

Eco Soft technology

The technology uses elemental chlorine-free bleaching in an integrated pulp-to-fiber process that has high recovery rates of process ingredients and causes very low air emissions.

TENCEL™ Modal fibers are produced by Eco Soft technology, offering exquisite softness to textiles.

Eco Color technology

This eco-responsible technology offers long-lasting, color-fastness and design flexibility in textiles. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products that meet high environmental standards throughout their life cycle.

THE
MATERIAL STORY

To bring the gentle essence of nature into your home to create a sanctuary of comfort, HOOGA adopts TENCEL™ fibers which are produced using environmentally responsible processes.

These fibers are naturally gentle on your skin with an exquisitely soft touch, enhancing your quality of sleep and home life, thus offering long-lasting natural comfort and pure living environments.

Born from nature with a silky-soft texture, a touch of TENCEL™ is as good as it makes you feel.

REFIBRA™ technology

The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Micro technology

Micro technology offers even a finer quality of lightness and exquisite softness, producing lightweight fabrics, based on their fine titer. Using this technology, fabrics containing TENCEL™ Lyocell fibers - produced from sustainable wood sources - provide efficient moisture absorption to ensure natural skin comfort.

Eco Soft technology

The technology uses elemental chlorine-free bleaching in an integrated pulp-to-fiber process that has high recovery rates of process ingredients and causes very low air emissions.

TENCEL™ Modal fibers are produced by Eco Soft technology, offering exquisite softness to textiles.

Eco Color technology

This eco-responsible technology offers long-lasting, color-fastness and design flexibility in textiles. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products that meet high environmental standards throughout their life cycle.

KEY BENEFITS