Life moves quickly, but comfort does not have to stay behind.
That belief brings HOOGA and Shell Singapore together, carrying warmth into the everyday rhythm of life on the move.
Now available across selected Shell stores in Singapore, this partnership allows both brands to reach a wider and more diverse community, from daily commuters to e-hailing drivers constantly on the move. As the world moves quickly, pit stops have become more than just a refuel. They are moments of refreshment and small resets between destinations. Through this collaboration, Shell Singapore becomes a space not only for convenience, but for cosiness too.
By making HOOGA products accessible beyond our usual retail channels, we are bringing comfort into a new environment that fits seamlessly into modern routines. Positioned within the refreshed Shell Select concept, our lifestyle-led essentials take centre stage at the podium displays, offering commuters thoughtful companions for the road. It is about making cosy living more accessible, wherever life takes you.
To mark the occasion, we celebrated a successful soft launch event on 11 February 2026. Shell Select was softly scented with bergamot, setting a calm tone for the experience. Guests explored our pop-up, took part in a mindful driving workshop that encouraged greater awareness behind the wheel, and enjoyed complimentary engraving on our Scented Sachets, adding a personal touch to each visit and turning a simple stop into something memorable.
As we step into this new chapter, we invite you to enjoy 30% off storewide across selected Shell stores.
Plus, enjoy an extra 10% off when you bundle three items with the Shell GO+ app. A small gesture that reflects a bigger idea, that even the quickest pause can become a moment of comfort. Because sometimes, the road home begins with a stop along the way.
