Essentials made better with our Chloe collection
Crafted for comfort, designed for living – bath essentials are more than just everyday items, they set the mood for how you begin and end your day. From the first wrap after a hot shower to the soft landing of a mat under tired feet, these quiet comforts, the unsung heroes of both ease and style, turn everyday routines into cosy rituals.
The right bath essentials do more than dry you off – they bring comfort into the little pauses of your day. Ultra-absorbent, quick-drying, and gentle to the touch, they’re kind to your skin while adding ease to your routine. Whether it’s the warmth of a towel or the soft step onto a mat, these small comforts paired with soothing colours and textures turn your bathroom into a softer, cosier retreat.
In the words of HOOGA: it is the little details that bring warmth, comfort, and connection into everyday life. Our philosophy is simple – to create little moments of hygge in the spaces you spend most of your time. Because home isn’t just where you live, it’s how you feel. It’s with this balance of function and style in mind that we created the Chloe Collection – bath towels and mats designed to make stepping out of the shower feel like stepping into comfort.
Crafted from long-staple cotton in a zero-twist weave, our Chloe towels are irresistibly soft, plush, and gentle even on sensitive skin – quick to dry, yet made to last through countless moments of everyday comfort. The bath mats, made with 100% cotton, are just as cosy, absorbent, and durable, making it the perfect landing for your feet after every bathroom trip. And beyond their softness, Chloe’s wide variety of soothing colours and timeless textures blend effortlessly into your bathroom, turning it into a space that feels warmer, calmer, and more complete.
For those who find joy in simplicity and the little comforts of everyday life, the Chloe Collection is more than just bath towels and mats – it’s a part of your lifestyle.
A simple addition to your bathroom, but one that makes a world of difference when it brings ease, warmth, and happiness into your daily rituals. And that’s Chloe, in a nutshell.
